3A Composites Updates Alucobond Website, Adds Blog and Social Media Presence

“Alucobond – The Name Says It All” is the theme of a new product branding campaign introduced by 3A Composites USA to support sales of Alucobond aluminum composite material (ACM) to the architectural market. This new branding campaign, which focuses on the long-standing reputation of the Alucobond ACM brand, is supported by several online marketing communications channels, including an updated website, a new blog and an increased social media presence.

Alucobond was the first ACM introduced to the architectural industry more than 40 years ago and has been instrumental in the design of some of the world’s most unique buildings. “When architects, designers and fabricators want to incorporate high-tech metal cladding in contemporary building designs or aspire to create signature designs by incorporating complex curves or trapezoids, they ask for Alucobond,” says Ben Branham, architectural marketing manager, 3A Composites USA. “As part of this branding campaign, we want to focus on Alucobond’s commitment to continually expanding our line with innovative products to meet the evolving needs of architects, designers and fabricators. Those needs today include easy on-line access to product information and samples as well as to inspiring design projects. That’s why we’ve updated the Alucobond USA web site (www.AlucobondUSA.com) and increased our social media presence.”

As part of the “Alucobond – The Name Says It All” branding campaign, the website has been updated to make it easier than ever to access Alucobond product information and to order samples through an updated online shopping cart. The updated Alucobond website features a new blog in which all news and case histories easily can be accessed from one page and a series of videos in which Alucobond product and design features are highlighted.

A new corporate identity website section features a continually updated list of Alucobond ACM stocking colors selected for new retail building designs and renovations as well as for corporate identity structures and signage. Alucobond helps to create a consistent corporate identity message in retail locations, automotive dealerships, gas stations, convenience stores, big box stores, and hospitality and food service applications.

A new blog has been added to the Alucobond USA web site to provide easy access to Alucobond news, case histories and projects as well as product sample ordering. Architects, designers and fabricators can access posts and offer comments on the new Alucobond blog.

The “Alucobond – The Name Says It All” campaign includes an increased social media presence for Alucobond on Twitter, Facebook, YouTube and Architizer. Follow Alucobond on these social media sites to be the first to hear about our latest product introductions, architectural design applications and Corporate Identity programs.

Alucobond consists of two sheets of 0.020-inch aluminum thermobonded to a plastic core. Alucobond provides extraordinary flatness and rigidity, excellent formability, low weight and outstanding weather resistance. Alucobond aluminum-faced panels are manufactured with a polyethylene core in a standard 4-mm thickness.

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