The American Architectural Manufacturers Association (AAMA) will host a webinar about using Instagram to bolster the brand of a company and best practices for doing so. This webinar is open to the public and serves as an opportunity to participate, for those who were unable to attend the workshops on the topic at the recent AAMA Summer Conference. Register now for “A Marketing Guide to Instagram | Visually Showcasing Your Brand,” taking place at 11:30 a.m. Eastern on Tues., Aug. 14.
AAMA Communications Coordinator Meryl Williams will lead the discussion, sharing how to determine a company’s focus for Instagram, differentiating a personal account from a business one, executing a plan with input from teams and making the most of videos and Instagram Stories, a Snapchat-like feature. Williams also will provide several industry examples so those attending may have the opportunity to learn from the successes of other brands.
“Whether you are new to the app or you are already using a personal account, you’ll take something away from this webinar to help your company’s online image,” says Williams.