Amerimix, Oldcastle APG’s brand of pre-blended mortar, has launched a new website to offer web users an improved experience in both design and product selection. With a user-friendly feel, all product and technical information is just a click away. The Amerimix website features optimized navigation, improved functionality on mobile devices and jobsite-related imagery.
With sections designed for architects, masonry professionals and dealers, Amerimix has added a variety of online tools, including estimating calculators and color visualizers to help professionals choose the right mortar to design their projects. The website also allows users to request an onsite product demo and order color cards for mortar and stucco. And, the enhanced experience of being able to view estimations and colors on their smartphone or tablet increases productivity for pros on the jobsite.
The Amerimix website incorporates its “Ditch the Sand Pile” campaign which won an Exhibitor Magazine Sizzle Award at the 2018 World of Concrete Expo in Las Vegas. The website stats explain how the Amerimix portfolio of pre-blended mortars can be mixed 50 percent faster and provide economic and time savings on the jobsite. For example, masons can use 445 Amerimix bulk bags or repeat the mixing of cement, lime, and sand 4,000 times. Amerimix also yields 30 percent more mortar on the job and can save up to $5,000 per job. The website also highlights bulk and silo programs for large commercial jobs.
Newly integrated into the site is a cross-over link to Oldcastle APG’s Echelon masonry products, including their Artisan Masonry Stone Veneers to complement the Amerimix line of Stone Veneer Mortars. Echelon’s block colors have also been added to the Amerimix visualization tools to offer Oldcastle products alongside their mortars as a complementary masonry solution.
1 Comment
The new website for Amerimix looks great! Thanks for sharing the link and this update for the company. The Oldcastle site is one of my favorites, always enjoy looking at the photos and browsing it just now the Valley Ridge Fire & EMS Station photo is stunning.