In keeping with this strategic realignment, Aquatherm has introduced its “state of the pipe” slogan and logo to the North American market.
The Aquatherm brand is the expression of the company’s corporate performance, which is based on long-term corporate visions and values.
Aquatherm manufactures and supports polypropylene piping systems that meet technical standards while providing customers a reliable, environmentally friendly, longer-lasting solution.
Over the last decade or so, contractors, engineers, building owners and facility managers experienced firsthand the benefits Aquatherm’s polypropylene piping systems offer.
This is the motivation behind the new advertising campaign and slogan: “We’ve got a pipe for that”.
The new campaign line speaks directly to contractors, engineers, building owners and facility managers who need piping solutions for a wide variety of applications. The slogan positions Aquatherm as a manufacturer with expertise and solutions designed to solve tough challenges. “We’ve got a pipe for that” will be presented as the payoff to headlines that directly state a customer’s specific challenge.
The campaign headlines are designed to identify an application and position competing piping systems as a less-than-ideal solution or unable to meet the requirements of the installation in a single piping material/joining method.
“We’ve got a pipe for that” allows Aquatherm to present unique product differentiators throughout the tenure of the campaign. Differentiators will include system longevity, ease of installation, widespread code approvals, seamless joints, lightweight, impact resistant and high-temperature (180 F at 100 psi) resistant.
The ultimate goals of the new slogan and campaign are to create interest, position Aquatherm as a solutions provider, and motivate potential customers and partners to find out more or call Aquatherm early in their specification processes.