Atlas Roofing Corp., along with its dedicated network of contractors throughout the U.S., have raised over $160,000 to support the fight against breast cancer through the Summit 60 Pink initiative. From Aug. 15, through Oct. 15, a portion of the proceeds of every roll of Summit 60 synthetic roof underlayment sold was donated to the Susan G. Komen breast cancer foundation.
As part of the national initiative, Atlas debuted its special-edition Summit 60 Pink premium synthetic roof underlayment embellished with pink ribbons, the international symbol of breast cancer awareness.
“The goal of our Susan G. Komen Pink campaign was to provide much-needed awareness and funding for critical research and education,” explains Kirk Villar, vice president of sales and marketing for Atlas. “We are very proud of the funds we have raised through this partnership, and we will continue to donate our time and efforts to the fight against breast cancer.”
According to the Centers for Disease Control and Prevention, breast cancer is the second most common cause of death for women among all races and ethnicities in the U.S.
“The special-edition rolls were a great way for Atlas and our contractors to show our dedication to the fight against breast cancer,” says Tiara Searcy, content and digital marketing manager for Atlas. “Together, we can help make a difference.”
The Susan G. Komen foundation, launched in 1982, has funded more than $988 million in research and more than $2.2 billion in education, screenings and treatment programs across the U.S.
“We are so grateful to receive this donation from Atlas Roofing Corporation,” says Julie Brock, special events and volunteer manager at Susan G. Komen Greater Atlanta. “Corporate initiatives and donations like the one from Atlas help us continue serving our local community and communities across the country through life-saving programs and research.”
Designed to Protect
Summit 60 is designed to optimize the life of a roof system through water resistance and UV protection, protecting against water intrusion and mold growth. Made from a woven polymeric scrim, Summit 60 is designed for strength, reduced slippage between the underlayment and the roof sheathing and improved walkability during installation. The materials will not warp, buckle or crack over time. The UV coating provides 60-day protection from the sun while the roof is being installed.