Axalta has introduced an edition of its industrial wood coatings trends campaign, “Wood Vibes: Terra”.
Axalta combines its passion for color with industry expertise to create “Wood Vibes,” a series of color collections focused on fashion trends. Through color and design, Axalta inspires its customers.
The collection, “Wood Vibes: Terra”, is inspired by elements of nature with earth tones emerging in popularity throughout 2019. The collection is filled with colors that exude confidence and is composed of rich color palettes.
“Our global team of color specialists and our expertise in advanced color forecasting, helps us formulate the next generation of colors to stay ahead of the market,” says Wade Arnold, vice president of Industrial Wood Coatings for Axalta. “‘Wood Vibes’ is a powerful resource designed to enable our customers to grow their business and meet consumers’ expectations for new color choices.”
Axalta offers access to stylists and artists. From the initial concept phase to market launch, Axalta works with customers through the product development and commercialization process.
“Axalta is not just a coatings manufacturer; we are color experts. We have a team of passionate people that deliver new colors every day,” says Carl Gaynor, marketing director of Axalta Industrial Wood Coatings. “We utilize the most advanced technologies and quality pigments to create the most innovative color palettes.”