Campaign Encourages Nationwide Handwashing

Although California Faucets has paused standard operations during the COVID-19-related stay at home orders, the company remains hard at work in an effort to help keep employees, friends, and neighbors safe. In addition to using its 3D printers to generate components to produce hospital masks and face guards critical for front-line medical professionals, the company has produced a public service announcement dubbed, the “Wash Your Paws” campaign to encourage nationwide handwashing while bringing a smile to peoples’ faces.

“After pausing all non-essential operations to protect the health of our employees and community, we asked ourselves, ‘What else we can do?’” says Jeff Silverstein, California Faucets president and CEO. “By putting the 3D printers that we have at our disposal to work, we’ve been able to help provide medical masks for workers on the front lines,” he explains, stating that the masks are being donated to Keck Medical Center at USC.

The company also called upon the creativity of its marketing department to come up with a public service announcement, emphasizing the importance of handwashing for at least 20 seconds. “As a faucet company we’d be remiss if we didn’t encourage frequent and thorough handwashing,” explains Noah Taft, senior vice president of Marketing and Sales, “and what better way to do that than with adorable pets?”

From the company recognized for its videos including “Bath Time” and “Aqua Pella,” the “Wash Your Paws” video campaign calls upon all pet owners to produce videos starring their own pets. Participants simply film a video of their pet washing up, using any faucet (California Faucets brand not required) and send it to [email protected]. The company will post the videos on its social media platforms.

Early campaign videos feature dogs BalooCooper, and Keesha plus Georgi the cat; all of whom are available for interviews.

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