CENTRIA, a manufacturer of architectural metal wall and roof systems, has recently been recognized by two prominent organizations for its creative marketing efforts. The company’s Reimagine Metal campaign was honored with a B2 Award of Excellence from the Business Marketing Association (BMA), and EXPO Magazine’s annual E.X.C.I.T.E. Awards recognized the company with an Honorable Mention for its trade show booth at the 2012 AIA National Convention in Washington, D.C.
“We are very humbled to be recognized by these two exceptional organizations,” says Rick Brow, director of Marketing, CENTRIA. “The awards are a result of our dedication to creating strategic, innovative marketing and communication programs for architects, building owners and contractors. They also recognize the great people, products and services that put CENTRIA at the forefront of the commercial building products industry. It’s truly an honor to be acknowledged for our marketing efforts.”
CENTRIA’s Reimagine Metal campaign, recognized by the BMA, is primarily aimed at architects to reinforce the limitless aesthetic, performance, value and sustainability potential they can realize by using metal as a façade in their building designs. The Reimagine Metal campaign includes dramatic full-page and banner print ads, a robust website with more than 2,000 pages of content, a mobile web application, a newly designed product catalog, media relations programs and a redesigned tradeshow display.
CENTRIA’s impressive booth display at the 2012 AIA National Convention in Washington, D.C. was honored by the Expo E.X.C.I.T.E. Awards. Implementing the company’s metal building products, CENTRIA engineers designed a 20-foot replica of the Washington Monument, which towered above the tradeshow floor and enticed attendees to learn more about their cutting-edge products, systems, solutions and services. The metal clad replica tangibly illustrated how any building can be reimagined using metal.