Matter will serve in a collaborative role as regional sales manager, working closely with both direct and indirect customers of Everlast, as well as Chelsea Building Products’ outside sales representatives that cover Virginia, North Carolina, South Carolina, Tennessee, Louisiana, Mississippi, Alabama, Georgia, and Florida.
“Craig has a wealth of experience from his more than 25 years in the building product industry,” says Mark Lipsius, business development manager at Chelsea Building Products. “We’re very excited about adding Craig to our team and look forward to his marketing and sales know-how having a positive effect on the Everlast brand.”
Matter has held management positions in sales and marketing departments for both building product manufacturer and distributor companies in the past.
“Craig has had success working through all levels of the supply chain—launching new, premium products into the marketplace and growing market share in his prior roles,” adds Lipsius.
Matter joined Chelsea Building Products in March 2019 and will be working out of Atlanta, GA.