Chelsea Building Products has announced its partnership with Rocco Building Supplies LLC, a two-step wholesale building materials distributor based in Harrisonburg, Va. Rocco services lumber yards, specialty dealers, and home centers in Virginia, the metropolitan area of Baltimore, and regions of West Virginia and Pennsylvania.
Rocco Building Supplies was founded in 1969 and has increased its sales volume since the early 1970s, enlarging its warehouse with new additions in 1976, 1986, 2005, and 2016. This growth is a testament to Rocco’s commitment to its customer base; providing service, quality products, and an overall client experience.
“We see Everlast Advanced Composite Siding as a high-end cladding product that customers will be pleased to have available in our region,” says Fontaine Canada, president of Rocco Building Supplies.
Rocco will carry the Everlast 6-7/8-inch plank size in 8 colors, plus accessories.
Everlast features a CedarTouch natural wood grain texture, achieved by using the imprint of a real cedar board during the manufacturing process. Everlast also offers fade and moisture resistance, making it ideal for humid, sunny climates as well as cold climates that experience heavy snowfall and ice. It features a UV-stable acrylic cap stock that is molecularly-fused to the substrate, offering an advantage over products that require continual repainting.
“Everlast delivers an exceptional value to the consumer – its performance and longevity are backed by an industry-leading warranty, and it has a true wood appearance without the negatives of wood,” adds Canada.
Rocco Building Supplies began distributing Everlast in the spring of 2019.