A large mat manufacturer has updated its website with new functionality specifically designed to make it easier for users to shop and compare the company’s products.
Now when visiting the website for Crown Matting Technologies, purchasers have the option of comparing two or more products used for similar purposes. This makes it easier for users to compare such things as:
- The roll sizes of different mats.
- Color availability.
- If the mat may be customized, such as by adding logos or messages.
- Weight and product thickness.
- If the mat meets flammability standards and criteria (as addressed by the Flammable Fabrics Act administered by the U.S. Consumer Product Safety Commission).
- If the product is manufactured with Zedlan, Crown’s patented anti-fatigue foam material.
In addition, to help purchasers better understand the particular uses and benefits of each product, they can click on “details” for each product to see a thorough description of the map and its features.
A new bar graph indicates the performance rating, on a scale of 1 to 100, of the selected mat based on certain characteristics. Some of these characteristics include the following:
- Scraping and wiping ability (ability to scrape and wipe soils off shoe bottoms)
- Comfort
- Durability
- Anti-fatigue properties
- Crush resistance
- Traction
“Our goal with these updates is for purchasers to have all the information they need before making a purchase,” says Adam Strizzi, marketing manager for Crown Matting Technologies.
“The more information they have, the easier it is for them to select the right mat to best meet their facility’s needs.”