Dallas-based Diversity Resources Group (DRG) has announced a relationship with GAF to launch customer engagement software. pulseM is an app that allows contractors to obtain and manage reviews both from customers as well as employees. It is available to GAF Master Elite, Certified, Master, Master Select, and Premium Coating System Contractors across the U.S. and Canada to help them collect customer feedback and increase social media reviews.
DRG’s patented technology was developed to help businesses gain real-time insight into a customer’s experience, gathering sentiment through a brief 30-45 second mobile phone survey. The technology allows customers to leave reviews via speech or text to help increase engagement. Positive reviews can be posted to social media channels, while negative reviews are sent directly to owners. This helps mitigate issues before they become an issue, which also helps improve the company’s online reputation. Additionally, pulseM offers a gamified employee accountability solution, providing companies a real-time window into employee performance.
GAF factory-certified contractors can contact their local territory manager for more information on accessing pulseM.