Dutch Quality Stone has announced a brand refresh with a new logo design and color palette to accompany a new website that is positioned to cater to a national audience of specifiers and consumers. Dutch Quality Stone, a member of the Boral North America family of brands, offers a catalog of traditionally crafted products that exhibit all the unique qualities of nature for application in a range of residential and commercial settings.
“Visitors to the website will enjoy a refreshed layout enabling users to draw inspiration from our image galleries and learn about our products,” says Sarah Lograsso, director of Marketing for Dutch Quality Stone. “In the near future, we also plan to curate a collection of blog articles for builders, designers and end users. Dutch Quality has been a pillar for Boral’s Stone Division throughout the Midwest, and we are thrilled to elevate the brand onto the national stage.”
Created by a tight-knit group of local artisans based in Ohio’s Amish country, Dutch Quality Stone combines traditional craftsmanship with modern processes to provide dependable, easy-to-install options for homes and commercial properties.
Visitors to the new Dutch Quality Stone website are met with a modern, upgraded homepage and can easily navigate throughout the site pages.
- The homepage is highlighted by featured gallery images that scroll horizontally on an endless loop.
- An enhanced product portal outlines the key features of each profile and color palette, including design characteristics and dimensions.
- Each page also features a button that offers users the opportunity to search for a local dealer with just one click.
- Users can scroll through an Inspiration Gallery to view large, beautiful images of interior and exterior residential and commercial spaces featuring Dutch Quality Stone profiles and color palettes.
Over the next several months, the website will launch a new blog section with articles on topics, such as incorporating stone into interior and exterior design, caring for stone veneer and the specification process.
Alongside the new website, Dutch Quality Stone reveals a new brand identity, including primary and secondary logos, creative fonts for all marketing materials and new brand colors, DQS blue and DQS stone.