FabricAir Inc., a manufacturer of fabric HVAC duct, has refreshed its brand identity and image with a new logo, tagline and redesigned website that reinforces its nearly 50 years of HVAC industry experience and inspires future fabric ductwork innovation.
The modernized FabricAir logo features a peacock blue, Verdana font with contoured letters that emulate the rounded shape of fabric ductwork, the manufacturing foundation of the business.
The new tagline, “Innovating the HVAC industry since 1973” portrays the 49-year-old company’s rich history and experience in innovation. FabricAir’s HVAC innovation reputation is demonstrated in its fabric duct suspension systems such as the 360° Hoops for 100 percent round shape retention; airflow breakthroughs such as FabFlow, MicroFlow or JetFlow; and new products such as 2022’s Ceiling Diffuser that consists of a flow panel that discreetly matches most suspended ceiling tile designs. “We will continue to deliver exciting products that transform and modernize the HVAC industry as we know it,” said Brian Refsgaard, CEO.
The company’s redesigned www.fabricair.com website reinforces the logo and tagline persona, but more importantly offers educational tools for engineers, contractors and commercial building owners. The site sports newly-created case studies, blogs, application example photos and a selection matrix aid for specification. The monthly blogs tackle corrosion, humidity, IAQ, fabric vs. metal considerations, air comfort and other issues confronting HVAC industry members.
FabricAir’s international presence includes 14 subsidiaries in 120 countries, including its US/Canada subsidiary that operates through company regional sales managers and a network of dozens of HVAC manufacturer representatives.