FLOR Inc., the carpet design squares company, has launched the FLOR Possibility Studio, an interactive service designed to help customers create an inspired space through their own unique FLOR composition. Through this new free service, customers are paired with a FLOR designer at a FLOR retail location or via phone or email to share photos of their rooms, paint or fabric swatches or color scheme ideas. After sharing information about their personal style and design preferences, the designer will then create custom renderings of design options, provide advice about suitable textures and colors, calculate how many carpet squares to order and offer other helpful tips.
“With the Possibility Studio, we want to take the fear and guesswork out of the design process by addressing common challenges people face when designing for their homes,” says Greg Colando, president of FLOR. “We anticipate this new service being a go-to resource for our existing and new customers—much like the Genius Bar at Apple stores—and we’ve assembled an incredible team of designers to make it happen.”
All of the FLOR designers have the know-how to steer customers in the right direction with unique design ideas tailored to their specific aesthetic and needs. Not only will they show customers how to put together their one-of-a-kind compositions, but customers have the opportunity to try out the product and designs risk-free for 30 days. If for any reason a customer is not happy with the rug, the product can be sent back to FLOR free of charge.
“I’ve been a designer at FLOR for three years in our Chicago office,” says Deidra Castelline. “We understand that FLOR is a new concept to most people, so the Possibility Studio takes the risk out of trying something new. I really want my customers to love what we create together, so we’ll work to make sure that happens.”
Meeting the lifestyle needs of its customers, FLOR stands by its philosophy of forward-thinking design that respects the earth and celebrates it through innovative artistry. The FLOR Possibility Studio is available at all 20 FLOR stores or by calling (866) 281-3567.