Future Lighting Solutions Wins Award at Electronic Components Conference

Future Lighting Solutions, a division of Future Electronics, a distributor of electronic components, won top honors in the category of Best Co-Op Marketing during the advertising awards ceremony at the Electronic Components Industry Association’s Executive Conference held in Chicago.
 
The Electronics Choice Industry Awards program recognizes companies’ outstanding advertising efforts in marketing their brands within the electronics industry. The contest gives ECIA members a chance to spotlight their marketing materials in nine different categories, including print advertising, digital communication and video applications. The annual competition generates over 100 entries, and winners are chosen based on creativity, strategy and results.
 
Future Electronics’ winning entry in the Best Co-Op Marketing category was for a print ad promoting the Philips Lighting Zero Lead-Time Initiative with Future Lighting Solutions, a focused campaign specifically promoting the availability of designated products from Philips Lighting.
 
This co-op advertisement was based on a Philips Lighting/FLS program, offering a value proposition that resonates with customers as it addresses a common challenge with respect to supply chain needs.
 
“We are delighted to receive this honor from the ECIA,” says Jamie Singerman, corporate vice president, worldwide, of Future Lighting Solutions. “This award recognizes the value of our partnership with Philips Lighting and also highlights the value the Zero Lead-Time Initiative delivers to our customers.”