GerrityStone Moves to B2B Model for Retail Sales

With a strong network of 30-plus showrooms throughout New England, GerrityStone announced it will move to strictly a B2B model, further helping to streamline operations and leave the retail sales to its many successful dealers who service this market segment.

“Originally, having a showroom for retail customers made sense. But over the years, we’ve been extremely successful at developing a strong network of knowledgeable dealers. Now we’re at the point that we can trust the retail side to our dealer partners so we can concentrate on what we do best: stone and countertop sourcing, fabrication, and installation,” stated James Gerrity of GerrityStone.

The company recently named Leandro “Jorge” Filho as its new Director of Operations, overseeing all manufacturing to ensure timeliness and quality control throughout the process, and Ryan Luongo as Installation Service Manager. Luongo will oversee all installations of GerrityStone granite and natural stone, working directly with the dealers, the contractors, and the homeowners as necessary to ensure perfect installations that are seamlessly integrated into the construction schedule.

“It’s another way for us to reduce costs and remain competitive,” Gerrity said. The showroom will be available in the short term for its current customers by appointment only.

GerrityStone will continue to remain on the cutting-edge of offering the newest, innovative products such as Dekton by Cosentino, an ultra-compact surface that offers extreme durability and unique design. GerrityStone will continue to provide support to dealers, designers, and contractors as they educate their own customers throughout the sales process, then provide expert fabrication and installation of the final product.

“Industry insiders who have followed GerrityStone over the years know how quickly we innovate to meet the changing needs of our customers,” Gerrity said. “Stepping back to allow our dealer network to take over the retail aspect of our business is the right move – for us and for our dealers.”

GerrityStone specializes in custom stone fabrication and installation for kitchens, bathrooms, fireplaces, and outdoor living spaces.

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