Gypsum Management and Supply Inc. (GMS), an independent building products distributor in the U.S., launched a newly redesigned website at www.GMS.com. The new website was established to capture the essence of the brand today, as well as digitally facilitate its core competencies in servicing customers and connecting them to local markets.
“GMS has a long-standing commitment to offering customers a better experience,” says Michelle Leader, marketing director of GMS. “Our goal continues to be to connect with our customers on a local level and provide the best possible service. This new website helps support this effort, but more importantly, equips our customers for success on the job.”
The improved website represents the GMS brand vision through increased interactivity in a clean, modern design as well as a more visual layout. The company’s commitment to service is prevalent throughout the site. In order to offer easy access and usability, the site was built responsively, enabling it to adapt across a variety of platforms. More importantly, it hosts notable new features, including:
- Find a GMS Yard: An interactive map pinpointing geographical locations of every GMS yard across the country—more than 150 in total. Visitors can select a location, marked by a pin drop, or type in an address, city, state or ZIP code to find the yard nearest them. Searches can also be narrowed by distance.
- GMS Insights: A resource area that hosts relevant, timely industry news and information direct from dedicated and experienced professionals.
- Events: GMS is actively participating in trade shows, conferences, training, and other events, which can be searched through its Events calendar feature. This calendar can be filtered by event type for more relevant search results.
Moving forward, GMS will use the website as a platform to improve service to customers and further position the company as a viable resource to make their jobs better, safer and more efficient.