HBF and HBF Textiles has incorporated their vision into a new, New York City-based showroom. Visitors to the showroom will be able to view collections first hand and get a glimpse of the HBF and HBF Textiles introductions. Designed by the HBF Strategic Design Advisor, Todd Bracher, the showroom will feature HBF collections while creating a space that encourages an atmosphere of home, allowing both showroom employees and visitors to utilize the showroom in a way that best accommodates each individual. The HBF New York City showroom exemplifies its dedication to elicit emotional connections while maintaining a perspective of how people use and relate to each product.
“It is so exciting and rewarding to see this showroom come together,” says HBF Brand President Dan Chong. “The space speaks to our identity, while highlighting each individual piece of craftsmanship and design. We hope that sentiment resonates with the showroom visitors, as much as it does for our own team and the employees using this space every day.”
New collections on display will represent the HBF roster from NeoCon last year, where the brand introduced its refocused design identity. Nao Tamura’s Kanso has been added to the space, providing an opportunity to lounge and work equally, while highlighting the sculptural piece as you first enter the showroom. Space Copenhagen’s Harmoni Table has been incorporated into a minimalist meeting room, letting the organic materials and craftsmanship of the table become the focal point. Barbara Barry’s latest HBF Textiles collection, Color Block, is also on display. Ranging from heathered shades to multi-colored designs, Barbara Barry’s collection provides visual dynamism and a sophistication that embodies the aesthetic of the showroom.
“As our collections continue to develop and grow, the NYC showroom will mirror and reflect those movements,” explains HBF Design Advisor, Todd Bracher. “The HBF brand identity is a collaborative work between our designers, in-house team, and craftspeople; the showroom will evolve to represent the emotion, vision, and inspiration behind these collaborations.”
The HBF NYC showroom is open to visitors from 9am until 5pm, Monday through Friday. The showroom is located on the 8th Floor of 920 Broadway in New York City. For more information on the showroom, visit the website.