The Impact of Lighting Designers, Demonstrated at a Trade Show

It always amazes me the degree of impact we as lighting designers have on a space relative to the budget and volume of input say compared to the architect or M&E consultant. However, much like a sound engineer at a concert, we have a significant role to play in the success of a space and how others interact with it.

The key approach to creating a unique identity for Channels Design’s stand at the Design Junction trade show was lighting that would be soft and inviting.

Channels Design reps approached Firefly Lighting Design to design the lighting of their stand at 2016’s Design Junction, which forms part of London Design Week. The brief was pretty open, but the final solution had to create a unique sense of identity in the usual exhibition setting with stands close to each other jostling for attention.

From the beginning of the design process, we recognized the furniture itself would provide the defining element that would set the stand apart. It was important to have high CRI light sources that would highlight the grain in the timber and warmth of the tones. There was also an opportunity afforded by the slatted frame construction of the stand that would allow interesting shadows to be cast on the floor. Because the organizers had imposed strict guidelines restricting the mounting of light fittings outside of the designated stand, we saw this technique as an opportunity to increase the apparent “footprint” of the exhibition stand.

The key approach to creating a unique identity was to adopt a more residential feel to the space that would be soft and inviting. This would provide a natural setting for the furniture and create a non-threatening ambience to encourage visitors to breach the threshold and engage with the product and staff.

Having investigated a few technical approaches with different light sources and luminaires we refined our brief for the actual hardware. It had to be discreet, simple, easy to install and cost-effective. We had initially looked at hiring lighting, but nothing on offer seemed to fulfill the brief in terms of light quality, aesthetics, ease of installation and budget.

This is where Soraa really came into its own and provided the perfect solution. The ethos of retrofit-ability in the sense that light quality, driver and optics were available in the lamp package alone, allowed us to propose a very basic and cost-effective track solution while achieving the lighting aesthetic we desired. For the final specification, we utilized the Soraa VIVID MR16-GU10 lamp featuring VP3 VIVID COLOR technology in a 2700K color temperate mounted in a very low-cost track spotlight. This means the equipment can be reused for future events, ensuring the lighting quality was retained.

When viewed against the surrounding stands, the Channels stand was so vibrant and visually engaging that visitors to the show naturally gravitated toward it. We were pleased that our experience in lighting from one sector could be translated into a different sphere with such success.

The client’s response after the completion of the stand was surprise and delight: “The lighting is so soft, like a cloud of light. You’ve actually created something beautiful.”

This post first appeared on Soraa’s Technology Blog.