Intense Lighting, a manufacturer of award-winning LED specifications grade lighting solutions, has unveiled a new company logo and released a much-anticipated product catalog and spec guide titled the Big Blue Book.
The newly redesigned logo is the company’s first since being founded in 2001. It remains simple, yet bold. The logo also features the easily recognizable exclamation point “!” that reflects Intense Lighting’s aggressive approach to the market and product development. Vibrant imagery and clean, architectural design complement the new logo as cornerstones of a new brand platform.
“We believe the new logo and branding strategy more accurately reflect Intense Lighting’s position as a forward-thinking company that offers leading-edge products to the lighting community while inspiring creativity and innovation,” says Kenny Eidsvold, company president. “This year has already been monumental for Intense Lighting,” Eidsvold continues. “A recent move to new corporate headquarters, further expansion into international markets and the launch of several new products dictated that the timing was right for a refreshed logo, a new branding strategy, and a comprehensive new product catalog and spec guide.”
The new, 360-page, full-color catalog, or Big Blue Book, features all current and comprehensive product information and technical data required to specify Intense Lighting products. For example, customers will find performance data, dimensions, technical data, wiring diagrams and more for each product in the book.
Several new product lines for 2014 are featured including:
Gravity — high lumen downlights
MX – track and recessed multiples
V-Rail 1.5 – stainless steel handrail with integrated LED lighting
The Big Blue Book also features QR codes to unlock Interactive Content to more easily appreciate case studies, product videos, CEU courses, etc.
The Big Blue Book is the first volume in a series of catalogs that will be released this year by Intense Lighting. Other books to be released are:
• “The Look Book” – a visual catalog of inspiring case studies showcasing high-resolution photographs of various projects featuring the latest Intense products.
• “The LED Book” – a catalog specifically featuring only Intense Light’s broad collection of LED products