James Hardie Partnership HomeAdvisor Provides Targeted Leads for Contractors

James Hardie Building Products Inc. has announced a partnership with HomeAdvisor. With this partnership, contractors aligned with James Hardie can now gain placement in front of the millions of project-ready building owners looking to find prescreened service professionals, leading to targeted leads in their region.

“We’re always looking for ways to support and grow our aligned contractors’ businesses,” says Jeff Kemerley, business manager of the repair and model segment at James Hardie. “HomeAdvisor is a platform where people are searching for prescreened, professional service providers. Connecting program members with building owners to secure more leads and close local jobs is just another example of our service offering.”

Remodelers involved in the James Hardie Contractor Alliance Program will enjoy membership perks such as discounts and rebates, customizable profiles and an increased presence when building owners are looking to re-side their buildings.

“We are excited to partner with James Hardie, as they are a leader in the exterior siding category,” says Kevin Geiger, senior director of partnerships at HomeAdvisor. “Each year millions of project-ready building owners use HomeAdvisor to connect to pros for their projects and this partnership provides building owners additional resources to access designs and products to help them complete their dream renovation.”

The Contractor Alliance Program is designed for contractors performing exterior re-side projects and offers business resources including marketing materials, rewards, financing and business planning tools. Contractor Alliance program members also have access to training to learn how to install the full James Hardie product line and receive one-on-one consultations with local representatives.

The partnership will also increase exposure for the James Hardie brand and products through custom content where building owners can learn about the benefits of fiber cement siding.

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