LIGNIA Wood Co., a global manufacturer of modified timber products for the construction industry, has announced the appointment of Lisa Ayala as U.S. sales manager. Ayala will lead the development of LIGNIA wood products throughout North America and will be attending the Association of Woodworking and Furnishings Suppliers (AWFS) Fair.
Ayala is not new to the industry having spent more than 10 years as sales manager for North America at Accsys Technologies promoting its wood products — securing distribution agreements, creating AIA CEU courses, establishing relationships with the largest global theme park and fast food chains while garnering double-digit sales growth and overseeing a sales staff. Ayala also spent several years at Master Brand Cabinets Inc. and American Woodmark Corp.
“We couldn’t be more pleased that Lisa has joined our team to expand our company and products throughout North America,” says Steve Rogers, commercial director at LIGNIA Wood Co. “She has demonstrated her high-level of professionalism and ability to build relationships within the industry and she will be a great asset to our global team.”
“I’m very excited to be joining LIGNIA,” says Ayala. “I look forward to building upon my success from the last 10-plus years working with wood product distributors, architects, builders and woodworkers. I have built some great relationships and I am eager to continue working within the industry.”
LIGNIA is real wood made with legally-sourced FSC-certified softwoods from managed plantations. After its modification process the wood matches or exceeds the performance of tropical hardwoods. Available as both LIGNIA, and LIGNIA Fire (the latter with Class A ASTM-E 84 rated for flame retardancy) they carry a 50-year above ground warranty against rot and decay.
LIGNIA and LIGNIA Fire are suitable for a variety of indoor and outdoor millwork applications — flooring, siding, decking, furniture, cabinetry and more.
To reach Lisa, please contact her at [email protected] or (469) 367-2207.
LIGNIA wood products are available throughout North America through a network of independent distributors. Visit LIGNIA Wood Co. for more information.