Martin Woolard Joins LSI to Lead Renovation Lighting Sales

Martin Woolard joins LSI to lead renovation lighting sales.

Martin Woolard joins LSI to lead renovation lighting sales.

LSI Industries announced Martin Woolard has joined LSI to lead renovation lighting sales as part of its strategy to further deliver services to the renovation market and to continue the momentum of the Power Play program.

Woolard brings more than 20 years of lighting industry and renovation market experience to the LSI team, having worked with major contractors, electrical distributors, commercial property owners, and national accounts to convert aged lighting installations in existing facilities. “This market requires the lighting manufacturer to provide unique products in terms of lighting performance, while also focusing on all facets of the installation process to eliminate unneeded installation labor. It’s also important to offer specific services to the ESCO and lighting renovation contractor that are not typically provided in the C & I new construction market. LSI is positioned to navigate these nuances, and I’m enthusiastic about working with the team to further advance opportunities through LSI’s dedicated Power Play Program,” says Woolard.

Under Power Play, a turnkey solution aimed at delivering efficient technology and code compliant results for reducing operating costs, improving on life cycle cost of operation and functionality, increasing system sustainability and saving energy, LSI seeks out partners who can deliver an array of specialized services that are critical to a successful renovation experience. These services can include installation and recycling and disposal services for retired fixtures to minimize carbon footprint and support environmental objectives.

Jeff Croskey, chief commercial officer for LSI Industries comments, “LSI brings together a series of lighting products, wireless controls, environmental graphics, and digital signage to our Power Play Partners to achieve the customer’s desire to transform their spaces. The renovation opportunity for the installed base of inefficient lighting technology will be in the billions over the next several years and is an integral part of LSI’s business strategy. We are continuing to develop products, tools and relationships to support customers’ needs and provide a turnkey renovation solution, which can often include customization factors. There are many aspects to consider during an LED renovation program and our team, under Martin’s leadership, is positioned to deliver on those requirements and opportunities.”

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