Metal Roofing Alliance Hires New PR Representative

The Metal Roofing Alliance (MRA) announced that Darcie Meihoff, APR, has accepted the position as its new PR representative.

In her role, Meihoff will handle all public relations activities for MRA, including PR planning, media relations, content creation and cause-related marketing and promotional activities.

Meihoff has experience as a public relations professional, having led PR efforts for some integrated marketing agencies in the Pacific Northwest. Her background includes working with brands in the building products industry, helping them increase awareness and market share through public relations campaigns directed at both trade and consumers.

“We’re excited to have Darcie onboard to help the Alliance continue to drive interest in the metal roofing industry for the benefit of our members,” says Renee Ramey, executive director of the Metal Roofing Alliance. “Sales of metal roofing rose over three percent last year, and by adding additional expertise to our marketing team, our ability to support continued growth is guaranteed.”

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