MI Windows and Doors has launched a branding campaign which includes a new logo, tagline, literature and website. The company has a renewed focus on remodeling & replacement with quality window offerings.
“Our branding efforts are based on MI’s desire to make the buying process more efficient,” said Stan Sullivan, MI’s chief sales and marketing officer. “We take the responsibility of making windows and sliding glass doors personally, with in-house testing, manufacturing capabilities and end-to-end support.” He added that MI is poised to become the solution for both new construction and the R&R markets, with warranties, on-time deliveries which are critical to jobsite timelines, window energy performance, and diverse product lines.
Along with an updated logo, MI Windows and Doors’ literature and website feature product icons that designate exactly what each window is best used for and its features. Product and lifestyle photography illustrate the MI windows in the home.
“The new logo features a graphic with two windows linked together to represent the partnerships and relationships that have led MI to where it is today,” Sullivan explained. “This logo tells the story of MI’s team, business, and heritage, and is a visual embodiment of our continuous pursuit of quality and precision.” He adds “The new tagline, “Experience Clarity” is an invitation to all to experience MI Windows and Doors.”