Miele has announced the company’s new dealer showroom display that focuses the shopping experience on the customer and their appliance needs. The Miele Innovation Center consists of approximately 1,500-square-feet that immerses the customer in the brand’s assortment of products, interfaces and sizes.
“The consumer’s appliance demands and feature requirements have changed in the past several years. Therefore, we welcome the consumer to visit and experience our products by seeing and touching them,” says President of Miele USA, Jan Heck. “The Miele Innovation Center allows sales associates and customers to witness, first-hand, our German engineering and innovation that has the user and their needs top-of-mind.”
The Miele Innovation Center will include an assortment of products from the company’s appliance categories including ranges; convection ovens; speed, steam and combi-steam ovens; warming drawers; electric, gas and induction cooktops; ventilation hoods; coffee systems; refrigerators, freezers and wine storage; dishwashers; and laundry including the FashionMaster premium ironing system.
Debuting the Miele Innovation Center is Pacific Sales, in two of its locations: Irvine and Torrance, Calif.
“Pacific Sales is excited to be the first to install and show the Miele Innovation Center,” says Kelly Ciulla, senior director of Pacific Sales. “We look forward to welcoming our customers into our stores and walking them through the experience so they can get a sense of the brand and how they can benefit from these products.”
Miele working to display several Innovation Centers throughout the country in 2017.