MoistureShield Announces Addition to Its Sales Organization

MoistureShield has announced the addition of the Elite Sales and Marketing independent representative group to its sales organization. With five sales professionals from Elite representing the organization, MoistureShield will increase its sales coverage and presence to better service customers in the New England market.

Elite Sales and Marketing holds over 75 years of collective sales and marketing experience in the exterior building materials category. They provide expertise in dealer and distribution channels and a focus on servicing builders, contractors and architects. In addition, they maintain a focus on assisting and supporting customers in individual markets with strategic programs.

“We are pleased to welcome Elite Sales and Marketing to our sales organization,” says MoistureShield Vice President of Sales Matt Bruce. “Elite will provide valuable representation from the manufacturer’s standpoint in a market with solid existing distribution. We look forward to expanding our sales footprint and impact to build and strengthen relationships in New England.”

The addition of Elite Sales and Marketing comes on the heels of several strategic moves for MoistureShield. With MoistureShield’s BlueLinx distribution partnership and key leadership appointments, the brand is positioned for continued momentum and success in 2020.

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