MoistureShield Names Matt Bruce VP of Sales

MoistureShield, a division of Oldcastle APG, a CRH Co., and a manufacturer of composite decking & railing, names Matt Bruce as vice president of sales. Bruce will lead and direct MoistureShield’s overall sales strategy following its acquisition by Oldcastle APG in 2017.

Bruce brings over twenty years of building materials management, operations, and sales experience to the role. As a past President of both the Northeastern Young Lumber Executives and the Massachusetts Retail Lumber Dealers Association, as well as a previous member of the board of directors for the Northeast Retail Lumber Association, he will lead the sales organization with in-depth industry insight.

“We welcome Matt to Oldcastle APG and look forward to his success in this critical role,” says Ken O’Neill, executive vice president of National Group for Oldcastle APG. “MoistureShield is gaining momentum in the composite decking market. We are confident Matt will lead with fresh ideas and a new perspective to carry that momentum forward.”

Bruce’s hiring comes as MoistureShield refreshes its marketing, expands distribution, and introduces innovative products and technology. With recent enhancements to the brand and a history of zero field failures, MoistureShield is becoming an alternative to traditional decking.

“I am honored to lead the sales organization for MoistureShield and be at the forefront of ensuring a customer-first approach is maintained,” says Bruce. “I look forward to building on recent momentum with the brand and taking it forward to its next level of success.”

Bruce joins MoistureShield from Royal Building Products, based in Ontario, Canada. He holds a bachelor’s degree in business management from Bryant University.

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