New Website Saves Designers Time, Money and Angst

Amerlux announced that it has launched a website that will make project design more efficient for architects and lighting designers.

Amerlux has turned its website into a tool that will save time, money and angst.

“We want to help more architects and lighting designers build their projects faster with high-quality products,” says Bill Plageman, VP of marketing and product development for Amerlux, about its website. “We followed the same blueprint that we use for developing a new product. First, we listen to what the marketplace wants, and then we give it to them.”

Consider how Amerlux’s online tool addresses their stakeholders’ pain points:

  • How do I find the right product? The Product Finder essentially eliminates the need for a search box. Visitors can click on various click-down menus, which display a range of variations. Once you click on each category, ranging from features to color to applications, hit search. Viola! The specific products appear on your screen.
  • How can I organize all the specifications for my products? The Light Notebook helps visitors create a project online where they can save spec sheets so they can review all of them together in one place.
  • Where can I see Amerlux’s solutions at work? The Design Gallery captures its solutions. Visitors also can find case studies to learn about problems solved under the Products page.
  • How can I learn about the new aspects of lighting? The Resources page delivers educational guides and blogs, company news and a show schedule for upcoming events.
  • How can I earn continuing education credits? The Education page allows visitors to click on its eLumenNation Webinar series, so you can earn AIA/CE credits and learn about upcoming, live presentations.

Product Finder Also Searches By Brand

Visitors also can find solutions by name from the Product Finder.

Here’s one product to keep in mind; Aerus.

Amerlux launched Aerus last year at LightFair 2019. It provides comfort and aesthetics in a number of ways:

  • Anidolic Optics: Since the actual light source isn’t easy to see, Aerus delivers an indirect/direct (75 percent/25 percent) lighting distribution in an efficient manner.
  • No Visual Power Feed: Aerus uses low-voltage aircraft cable that supports and supplies power to the fixture.
  • Closer Ceiling Mounts: Aerus mounts 12 inches below the ceiling, compared to standard mounting for indirect/direct pendants of 18 inches to 24 inches, without creating a hot spot. It delivers the minimum Illuminating Engineering Society of North America (IES) recommendation of illuminance at 30 inches AFF with only 7 Watts/foot or it can deliver more at 10 Watts/foot.
  • Wider Spacing: While delivering even illumination above and between fixtures, Aerus can be mounted up to 12 feet on center. Aerus delivers the IES-recommended foot-candle on desk.

Citing Aerus, called it the event’s top trend. Aerus also delivers indirect lighting for commercial and institutional settings.

All specifications and demonstrations involving the AERUS solution are available. AERUS is planned to ship, beginning April 1.

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