During the Opening Keynote Breakfast at Building Innovation 2019: The National Institute of Building Sciences Seventh Annual Conference and Expo, in Washington, D.C., the Institute revealed its refreshed logo and brand identity.
The revitalized brand is a result of research and evaluation of the Institute’s role within the building design and construction industry. With the launch of the refreshed brand identity, the Institute is positioned for the future.
Included in the revitalized brand identity is a new brand promise:
“Delivering solutions that positively impact the built environment by leading collaboration across the industry and advancing innovation in building science & technology.”
The Institute remains dedicated to unbiased research and thought leadership while preparing the industry for new paradigms. This brand promise aims to convey the Institute’s role in the industry, spearheading collaborative discussions by providing a forum for stakeholders to engage with one another. The Institute’s stakeholders have the opportunity to generate ideas and cross-disciplinary solutions to improve the built environment.
The logo visually represents the Institute’s mission and values. The logo maintains the Institute colors, and its architectural elements convey the its foundation, defining the organization and how it remains rooted in the industry. The open, interconnected structure of the pillars represents the collaborative and inclusive nature of the Institute. The arches visually demonstrate how its work is interconnected with the standards of care used, linking its work with its mission and values.
The four arches are intended to represent the core areas of focus for the Institute:
- Industry Leadership and Advocacy
- Security and Disaster Preparedness
- Facility Performance and Sustainability
- Information Resources and Technologies
The arches also tie into the four main areas of work the U.S. Congress entrusted to the Institute:
- Federal Work
- Councils & Committees
In addition, the Institute refined its tagline to be: Innovative Solutions for the Built Environment.
With its refreshed brand, the Institute will continue to serve the nation with a commitment to developing and implementing innovative solutions for the built environment.