NTCA To Debut Installation Experience Segment at Coverings 2018

The National Tile Contractors Association (NTCA) has released detailed information about its newest segment at Coverings 2018, held in Atlanta, at the Georgia World Congress Center, May 8-11, 2018.

“Plans for this interactive event have been in the works for over a year,” states Executive Director of the NTCA, Bart Bettiga. “We are psyched to see it go live and know it will be well-received by Coverings attendees. The live demonstrations and wealth of knowledge that can be attained in this approximately 3,900-square-foot arena should be the highlight of any visitor’s time at the show!”

The Installation Experience offers Coverings show attendees to experience firsthand numerous types of tile installations implemented by Qualified Labor. These interactive sessions will showcase best practices relative to a multitude of tile installations.

Live, interactive installations will take place in a fully functioning kitchen; a bathroom with heated tile floor; vintage fireplace upgrade and installation of a contemporary shower system. These projects will involve glass tile, porcelain, gauged porcelain panels, natural stone and other tile products and technology installation systems.

Entering via a self-guided, designated pathway, guests/participants will journey through room-after-room of interactive installations with representatives posted along the way to answer questions. They’ll have the opportunity to speak with industry experts regarding key processes, learning new strategies and experiencing hands-on demonstrations of modern technologies.

Other highlights include photographic retrospectives, the Hall of Failures and the Hall of Excellence. Here, attendees will see the difference between the right and wrong way to perform a tile installation. And, the Hall of ACT (Advanced Certifications for Tile Installers), will also allow attendees to talk with ACT representatives who will be available to discuss these programs.

Don’t forget about the Construction Zone, where visitors can experience the progression of the CTI Challenge. The CTI Challenge is a live event designed by CTEF Director Scott Carothers, which is slated to take place between rival teams who are both NTCA members and Certified Tile Installers. This will be the fight of the century for the tile industry!

And, as part of the Installation Experience, all attendees will garner new insights on the attributes of Qualified Labor. Representatives will be onsite to define, discuss, and demonstrate just what it takes to be a part of this group which includes the Certified Tile Installer program and the group of installers who have achieved the status of being ACT certified.

The Installation Experience will come to a conclusion with At Home, With Tile. It will be the final installation area, complete with a seating area and large TV screen offering viewers a time-lapsed progress video, highlighting the various construction stages of the various projects slated to take place.

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