Oldcastle Precast has announced the unveiling of its new name and brand, Oldcastle Infrastructure. The name change reflects the breadth and impact of its products, services and strategic direction. Its employees ensure millions of people have access to vital resources, shelter; water; power; lines of communications and transportation. Oldcastle Infrastructure is proud that it transforms communities from the ground up.
Who the company is, what it stands for, and its vision for the future will be more consistently communicated through a unified look and feel for Oldcastle Infrastructure. A brand that supports its growth plan in North America is a part of the strategy. Oldcastle Infrastructure wants its brand to demonstrate the value it strives to create for its employees, customers, communities and shareholders.
Simon Bates, president, Oldcastle Infrastructure, says, “We want the new brand to reflect our growth ambition, the products that we make, and the impact that they have on peoples’ lives and their communities. We also want to demonstrate we are a part of CRH, a global building materials group, and can take advantage of the size and scale that our parent company offers.”