Partnership Offers End-to-End Connected Deep Location Lighting Solutions

Panasonic Lighting Americas Inc. has announced a strategic solution partnership with Pointr. The partnership enables an offering of end-to-end connected lighting solutions, paired with real-time location-based services, to address the convergence of physical spaces with the virtual world.

“We continually strive to translate our vision into quality product solutions that inspire and simplify our customers’ lives, while helping achieve new business outcomes by solving problems,” says Mark Verheyen, president of Panasonic Lighting Americas. “Our scalable end-to-end quality lighting solutions, paired with Pointr’s expertise in location-based services, make for a well aligned strategic partnership. We are consistently focused on innovation, and this partnership allows our team to accelerate the digital services transition for customers with a future forward and flexible wireless solution. We are making it easy to put technology to work, bringing location-based services, analytics, marketing, and safety capabilities for your building.”

Demonstrating a commitment to the growing market need for ecosystems that embrace the IoT digitalization of buildings, the collaboration between Panasonic Lighting Americas and Pointr provides stakeholders with a digital ceiling embedded with location-based services. The solution aims to improve efficiency, reduce maintenance and support code compliance while enabling SMART wirelessly controlled facilities.

“The partnership with Panasonic Lighting Americas was a natural fit for Pointr, and we look forward to bringing the power of location-based services indoors,” says Ege Akpinar, CEO of Pointr. “As businesses reopen, people now have a smart concierge in their pocket, whether they’re at work, in a shop, at an airport or at a resort. SMART LED lighting combined with Deep Location allows us to create safer and more efficient spaces, enabling enhanced user experience while also improving operations in smart offices, retail stores, airports, industrial buildings and hospitals. And this is just the start.”  

Each ecosystem includes Bluetooth wirelessly controlled EVERLINE LED retrofit fixtures with intelligent beaconing, Dialog lighting management system control and enabled Indoor Positioning System (IPS). The solution allows the user’s mobile device to receive X, Y and Z coordinates with reliable and accurate Bluetooth technology.

Integrated with a facility’s Content Management System (CMS), visitors can interact with the venue in real-time for a personalized customer experience. The system can direct the visitor to any destination within the building – whether to a specific product in the store, meeting room or hospital room.

“Our rich, cutting-edge solutions are designed to easily add functionality and IoT readiness to luminaires, all in one cost-effective package,” continues Verheyen. “With our breadth and depth of experience in indoor commercial lighting controls systems, we recognize the need to easily scale up to large commercial spaces. For many of our customers flexibility is key and being able to use the same technology on both small and large systems is a major benefit for compatibility, reliability and commonality within an entire facility.”

The intelligent fixture ecosystem utilizes the fixtures in the ceiling to deploy IPS, a location beacon powered by the LED Driver. Additionally, the technology serves as a logistics tool for warehouses by guiding people and machines to goods via the lighting infrastructure, improving efficiency and boosting productivity. 

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