Pella Launches E-commerce Site

Online pricing transparency is a top challenge facing window and door buyers today. Homeowners say that not knowing price is a major roadblock in continuing the online purchase journey. With a network of more than 200 showrooms nationwide, Pella continues to lean into a connected customer experience. Now homeowners in select markets nationwide will be able to see pricing and purchase replacement windows and patio doors directly from the comfort of their home.

Pella Corp. has launched its e-commerce capabilities on The company is the first national window and door manufacturer to offer the ability to customize product, see price and purchase windows and patio doors completely online.

“Our customers wanted a path for online purchase, and we’re delivering that by bringing e-commerce to our category. This is the fastest way to customize a window and have it delivered directly to the homeowner. No other company in our category is doing this,” says Emily Videtto, chief marketing officer for Pella.

Pella is investing in the growing market of homeowners who want the ability to manage their own purchase experience. A recent study from Pella revealed that 47 percent of customers in the market for windows and doors would consider purchasing them online, making a strong case for this direct-to-consumer model.

Beta Launch In Select Cities Across the United States

Pella is beta-testing its e-commerce offering, powered by Elastic Path, to ensure that the experience meets customer expectations before rolling it out nationally.

The online offering is available now in:
· Cedar Rapids, Iowa
· Davenport, Iowa
· Waterloo, Iowa
· Chicago
· Cincinnati
· Dayton, Ohio
· Detroit
· Grand Rapids, Mich.
· Green Bay, Wis.
· Indianapolis
· Minneapolis

Homeowners in those markets can shop Pella’s collection of wood and vinyl windows and doors now. The company plans to have most product lines available to purchase online in 2021. Homeowners will be able to filter by material type, product line and price range. Future plans call for additional features and options, like professional in-home measurement verification and Pella Certified installation.

To get started homeowners simply go through customizing their window with the features and options they want and create an account upon checkout. A variety of helpful tools are available online to help measure and select the right windows for their project.

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