Phifer SheerWeave Sun Control Fabric Wins Best New Technical Innovation from WCMA

Phifer has been tapped by the Window Covering Manufacturers Association (WCMA) for best new technical innovation in the Green Products—Sustainability category for its SheerWeave Style 4000 series sun control fabrics made with DOW ECOLIBRIUM Bio-Based Plasticizers. A greener shading solution, these fabrics incorporate a sustainable, plant-based plasticizer while maintaining the same performance, look and feel of standard SheerWeave sun control fabrics.

The WCMA Product Awards is an annual competition that recognizes the year’s best products across a range of categories, as well as merchandising and promotional programs. A panel of industry judges reviews nominated products for their technical innovations, style concepts and overall designs. All entries are featured on the WCMA website throughout the year and were displayed during IWCE: VISION ’13 in New Orleans.

“That the WMCA recognized this product as Best New Technical Innovation in the Green Products—Sustainability category confirms our enthusiasm,” says Phifer’s National Market Manager Bill Strickland. “We will continue to bring new and innovative products to the window coverings market with an emphasis on sustainability and performance.”

DOW ECOLIBRIUM Bio-Based Plasticizers are made from 98 percent renewable feedstock and offer a phthalate-free alternative to shades made with traditional plasticizers. Redefining vinyl sustainability, these new compounds meet tough regulatory requirements, providing a reduced carbon footprint and compound that can be recycled in a standard vinyl stream. DOW ECOLIBRIUM Bio-Based Plasticizers also reduce greenhouse gases by 40 percent versus traditional plasticizers.

The WCMA also awarded Phifer’s new SheerWeave Performance + Style 2500 fabrics an honorable mention for Best Style Concept in the Green Products—Energy Efficiency category.

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