Pro-Focused Site Supports Virtual Sales Process

Royal Building Products, a Westlake company, has announced an expansion of its virtual selling capabilities, including the launch of, a pro-focused site offering resources and webinars to support the virtual sales process as the company shifts into the peak sales season for exterior building products.

“Royal has been leading the industry in the shift to virtual selling, a trend that we see as the ‘new normal’ for our industry,” says Steve Booz, vice president of marketing and product development at Royal Building Products. “We have been laying the foundations for virtual selling for several years. From our robust offering of online design tools to key partnerships with One Click Contractor and Contractor Rewards, we are confident that we’re equipped to meet the current and future needs of distributors, building professionals and homeowners.”

Royal has launched a dedicated virtual selling microsite offering continued education and support to Royal’s pro community of contractors and distributors. The site will offer live webinars with product updates and installation techniques, helpful articles on virtual sales techniques and driveway selling, and product videos to support the entire virtual sales process.

One Click Contractor

Royal Building Products has partnered with One Click Contractor to transform the way home improvement projects are sold. Contractors can run their entire sales process—from measuring to payment—without setting foot in a customer’s home. By making the transition from paper to digital, contractors can deliver an accurate, professional and customized sales process with all of the estimates, contracts and presentations that would typically happen at the customer’s kitchen table. In addition, One Click Contractor enables contractors to keep all the information related to each job in one place, allowing them to focus on doing the job right.

Virtual Sales Support and Design Tools

Royal offers virtual appointments and online sample ordering, as well as online design tools to provide contractors and homeowners with the ultimate exterior home design experience. Each design tool offers all product lines, profiles and colors, as well as product comparisons, larger images, expert designers’ top color combinations and pre-selected color palettes. The three siding design tools also include good, better and best trim options.

Royal’s online design tools include:


A guide for exterior design and outdoor living inspiration, LiveAbode is a Royal Building Products online publication that offers trends, tips, DIYs and style advice to homeowners. Featuring content from Royal’s experts and regular contributors, LiveAbode is a digital resource for homeowners, designers and contractors throughout the U.S. and Canada.

Read more about Royal’s virtual sales resources and capabilities.

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