Quality Craft Appoints Bickel as Senior VP of Sales and Marketing

Quality Craft has announced the appointment of Dave Bickel as its senior vice president of sales and marketing. The commitment of Quality Craft to strategically enhance and grow its leadership team with the addition of Bickel comes on the heels of welcoming Dennis Hale as its new president in May 2017.

“Our company continues to position itself for growth with the addition of Dave to our team,” says John Brice, CEO. “I’m confident in the combined vision Dennis and Dave possess that builds on our heritage in tool storage and flooring.”

Quality Craft continues to find success in marketing innovative ideas, adapting to new technology and responding to incoming trends. With more than 30 years of experience, coupled with industry knowledge, manufacturing partnerships and shipping network, Quality Craft works to ensure that its customers receive products at a value.

“This is an exciting time for the Quality Craft team,” says Dennis Hale, president of Quality Craft. “Dave’s ability in growing sales and marketing teams, creating loyal customers and generating revenue within our current and new customer base is core to the direction of Quality Craft.”

In addition to his more than 20 years of sales and marketing experience including the home and building products industry, Bickel has a defined history within the ecommerce space, developing the ecommerce business within his last three companies.

Bickel has lead international sales and sales support teams with Evergreen, IDC Westinghouse, Newell Rubbermaid and P&G. A graduate of the US Coast Guard Academy with a degree in Management / General Engineering, Bickel also earned an MBA from George Washington University.

Quality Craft Home Improvement Products, available to the customer worldwide, include engineered flooring, laminate, bamboo, hardwood, cork, slate, vinyl, rubber and moldings as well as wall tile. The Storage division offers a catalog of garage storage, shelf systems, storage cabinets, tool boxes, tool stands, saw horses, utility carts and workbenches.

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