A report on the pedestrian security entrance market for the 2014-2016 timeframe establishes Boon Edam Inc. as a market leader in the Americas (North, Central, and South America).
The winning category covers pedestrian entrance control equipment, which includes all types of security doors, turnstiles, and gates. The report shows the overall pedestrian security entrance market in the Americas grew 14.8 percent during the period of the study. Boon Edam also made gains in revenue share during the same period in other entrance categories, most notably in speed gates optical turnstiles, where it moved to first place in the market, compared to third place in the prior two-year reporting period.
Market Share Highlights
IHS Markit, a global information provider, publishes the “Pedestrian Entrance Control Equipment Report” every two years by conducting detailed phone interviews with manufacturers of security entrances around the world. Below are some of the highlights of their findings in the Americas that involved Boon Edam:
- For pedestrian entrance equipment, the company share increased to 27.7 percent of total revenue share, up 1.8 percent from the prior two years. This share is more than twice that of the nearest competitor.
- For the security doors category, the company had the leading share of 52.9 percent, up 3.8 percent from the last report.
- For security revolving doors, the company share increased 4.8 percent to 55 percent.
- For speed gates (lobby turnstiles that use barriers and sensors to detect tailgating), Boon Edam moved up 5 percent from 3rd place in 2014 to now hold the leading market share at 20.3 percent in 2016.
Key Success Factors
Boon Edam Inc. attributes its performance to a number of factors. Increased security threats have made corporations and government entities around the world more aware of the dangers associated with unauthorized entries or tailgating, and they are taking steps to mitigate those risks, which include deployment of security entry solutions. In particular, sales of the Tourlock security revolving door and Circlelock security booth have increased due to proactive prevention of tailgating or piggybacking without the need for supervision, creating a ROI in a short timeframe.
The launch of the Lifeline Series of optical turnstiles in 2014 (speed gates category in the report) was met with success; the styling and functionality of the turnstiles arrived in a market hungry for appealing designs for lobby pedestrian barriers.
Boon Edam’s range of products and global footprint enable the company to work with large end users to design tailored risk mitigation plans that can be deployed in one country or globally.
“From 2014 to 2016, we experienced a surge in demand for security entrances from global companies, which I attribute to more and more executives really getting it,” says Mark Borto, CEO of commercial operations at Boon Edam Inc. “Going back three or more years, people didn’t know what a security revolving door was and that has changed.”
“Starting several years ago, we invested in what we call The Boon Edam Experience, we doubled the size of our sales and technical service organization, started a diverse technical training program, and broadened our marketing efforts. More recently, we added an enterprise sales group. All of this has built repeat business and enabled us to scale up to global-sized customers. As the total market continues to grow, we are prepared to grow with it and continue to gain market share.”