Retrolux announced that it has been selected as a finalist for Dreampitch at Dreamforce 2017, a competition designed to recognize startups that have built their technology on the Salesforce platform. The second annual Dreampitch is held at Dreamforce, a software conference.
Retrolux is one of three finalists for Dreampitch 2017, for its work connecting smart lighting product vendors directly with lighting retrofitters. Retrolux will have the opportunity to pitch their company on the main stage at Dreamforce, in front of thousands of attendees and a panel of celebrity industry leaders. The judges will select one winner to receive a $250,000 investment opportunity from Salesforce Ventures, the Salesforce corporate investment group.
Retrolux was founded by Leif Elgethun, a 37-year-old engineer and serial entrepreneur who says he decided on a whim to apply for the event. The selection of Retrolux can be seen as part of a larger trend of major awards recognizing pioneers in the lighting industry. Last month, a 2017 Nobel Prize went to three scientists that discovered the physiological connection between light and health (non-photo receptors). Similarly, the 2014 Nobel Prize in Physics went to three Japanese scientists that developed the blue LED and, by extension, the white LED.
“Being a finalist at Dreampitch is a game changer,” says Elgethun. “It’s huge for us in terms of raising the capital we need to scale, as well as the exposure to customers and strategic partners.”
“Dreampitch gives startups the opportunity to showcase their business idea to potential customers, partners, investors, and industry experts,” says Leyla Seka, EVP, AppExchange and host of Dreampitch. “We are excited about the finalists and innovators for Dreampitch.”
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