SCHOCK GmbH, the inventor of quartz composite kitchen sinks with a strong position in the global market, has announced plans to establish its first U.S. manufacturing operations, in Martinsville, Va. The Regen, Germany-based company’s investment is expected to bring several hundred jobs to the area over time.
“We couldn’t be more excited to be embarking on this expansion. SCHOCK’s new facility in Virginia represents a bold, special new step for our company. While our sink products have been available worldwide for years, this is our first manufacturing plant outside of Germany,” says SCHOCK CEO Ralf Boberg. “Adding manufacturing in the United States will allow us to serve one of our strongest growth markets and meet demand for beautiful, high-quality kitchen products made stateside.”
The facility will manufacture quartz composite sinks, a category the company pioneered in 1979. The offerings include CRISTALITE, SCHOCK’s classic quartz sink sporting a stony texture and a range of fashionable colors, and CRISTADUR, the premium finish with a smooth texture and intense hues. The quartz sinks are easy to clean and maintain, are naturally beautiful, and are durable, practical, and ready for the challenges in the everyday kitchen life.
SCHOCK selected southern Virginia after an extensive search across the East Coast. “An industrial business hub, the region offers a well-qualified and dedicated workforce, as well as a geographic location and interregional infrastructure well-suited to our needs,” says Boberg. “As an added bonus, the area has a mentality and even geographic similarities to our hometown of Regen in Bavaria, and we immediately felt a bond.”