Slant/Fin is celebrating 70 years of heating homes and businesses across the U.S. and Canada.
“Mel Dubin started Slant/Fin 70 years ago with an idea and a dream. He wasn’t the first to make baseboard but he knew he could make a better baseboard. I like to think that he simply outworked, out-thought and ultimately outran the competition. Quality and customer service mattered above all to my father. And those values are still in our company to this day,” says Adam Dubin, chairman of Slant/Fin Corp.
From its 1949 beginnings in the back room of a Coney Island bakery, Slant/Fin has grown to become a baseboard heating manufacturer in the U.S. and a top boiler manufacturer.
The company took its name from founder Mel Dubin’s original design—a slanted, locked fin—that he came up with in response to that era’s fin-tube radiation designs. The original work area was so small, Dubin said, that they needed to “manufacture 10-foot heating elements one half at a time, then we’d open the back door so we could turn it around to finish it.”
That design—and those which came after it—took the lead in the heating industry. Through the years, the company has grown to a multi-national corporation, installing heating equipment in millions of homes and businesses in North America and around the world. Although their manufacturing facility focuses on baseboards and boilers, their core philosophy is customer service.
Innovation, though, says Vice President of Sales and Marketing Services, Stacey Droogan, is only one-half of the company’s success equation. “As a family-owned business,” she says, “we’ve built our culture around customer service, trust-building, and relationships.”
She says, “At Slant/Fin, customer service isn’t a department, it’s everyone’s job, it’s at the heart of what we do.” That extends into the tech services, manufacturing and shipping departments as well, she points out.
The company provides troubleshooting by phone, full sales support with a team of independent and factory representatives as well as frequent training for both customers and their support team.
With a solid history behind them, the company, its leadership, and every member of the Slant/Fin family looks forward to many more milestones in its next 70 years.