Sto Corp. Introduces New Marketing Team Member

Shingo Watada joins the marketing team as product manager of coatings, specialty finishes and reStore.

Shingo Watada joins the marketing team as product manager of coatings, specialty finishes and reStore.

Sto Corp. has announced the appointment of a new member to the marketing team, Shingo Watada, as product manager of coatings, specialty finishes and reStore.

Watada comes to Sto with experience in product marketing and management. Born in Japan, Watada received his education in the U.S., earning his Bachelor of Arts degree in finance from Pace University in 1997.

“We are pleased to have Shingo join the product marketing team at Sto Corp,” says Kevin MacKinnon, senior vice president of sales and marketing for Sto Corp. “His marketing expertise and knowledge of product positioning and brand building will help Sto set new performance benchmarks for our coatings, finishes and reStore programs.”

According to Watada, Sto Corp’s planned marketing initiatives represent an opportunity to leverage the power of a global building products brand recognized worldwide for quality and innovation. “I am really enthusiastic about positioning Sto for category leadership in coatings.” states Watada. “We intend to communicate the strength of the company’s systems approach and its customer-support capabilities.”

For more information about Sto Corp., please visit the website or call (800)221-2397.

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