Stuart Serota Receives Promotion to Vice President of Distribution Sales

Leviton has announced the promotion of Stuart Serota to vice president, U.S. distribution sales, with an effective start date of Dec. 2, 2019. Serota will be assuming this role that has been occupied by Bill Cheetham for the past nine years. After 47 years of service to Leviton and 50 years to the electrical manufacturing and distribution industry, Cheetham has announced his retirement effective Dec. 30, 2020.

Cheetham began his career with Leviton in 1973 as a sales representative in New Orleans. He progressed through many sales manager levels, including the role of Eastern Region corporate vice president. Since 2010, Cheetham has led the electrical sales team as vice president of distribution sales where he has focused on customer value creation and expansion. During his tenure, Cheetham created a field sales team, emphasizing a culture that exceeds both company and customer growth objectives.

“I have had the honor and pleasure of working with Bill Cheetham for more than two decades. He truly embodies what it means to be a leader, innovator and educator within our industry,” says Bill Marshall, senior vice president, distribution sales and marketing for Leviton. “Everyone at Leviton greatly appreciates Bill’s tremendous energy and dedication.” Prior to Cheetham’s 2020 retirement, he will be working hand-in-hand with Serota to ensure a seamless transition for all of Leviton’s customers.

“With a strategic mindset and many organizational successes, we are very excited to have Stu Serota step into this role,” says Marshall. “For the past five years Stu has been the sales manager for one of the largest regions in Leviton’s diverse sales structure. He has exceeded plan objectives consistently, while providing mutually profitable growth for Leviton’s partners.”

Since beginning his career as an account representative at Leviton in 1993, Serota has covered key territories including the five boroughs of New York City. His success has led to an expansive geography including parts of Long Island that now make up one of the largest sales territories in Leviton sales history. For more than two decades, Serota grew each market and achieved many awards for his efforts.

“Stu brings a strong understanding of Leviton customer needs,” says Daryoush Larizadeh, president and chief operating officer of Leviton. “Since joining Leviton more than 25 years ago, Stu has played a key role in contributing to the company’s growth. We are both excited and confident to have him lead our electrical distribution sales organization.”

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