Sur La Table In-Store Kitchens Feature Hansgrohe USA Fixtures

Hansgrohe USA has embarked on a collaboration with retailer and cooking class destination, Sur La Table, outfitting dozens of its in-store kitchens with its fixtures and joining forces on culinary events and giveaways. As a kick-off to the partnership, Hansgrohe sponsored Taste America, a culinary, cross-country tour that benefitted Sur La Table’s partner The James Beard Foundation (JBF).

Erik Christensen, president of Hansgrohe USA, remarks, “Like any great recipe, it’s the right ingredients that lead to a successful result. We have two solid partners in Sur La Table and The James Beard Foundation. There is a synergy between the worlds of design and food. Our goal for this partnership is to celebrate that and, through upcoming campaigns and events, harness the common capacity of design and the culinary arts to bring people together in the kitchen.”

The Sur La Table team selected Hansgrohe products, including the Talis S HighArc Kitchen Faucet, AXOR Citterio Prep Kitchen Faucet, and Talis C Potfiller, for the in-store kitchens of numerous Sur La Table locations. Installations will continue on an ongoing basis as new stores open and are renovated. Award-winning master chefs in the Taste America program were among the first to experience the products. Hansgrohe sponsored three stops in the tour, Los Angeles, Chicago and Boston. Each featured a mixture of special dinners, as well as celebrity chef demonstrations at Sur La Table stores.

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