BULBRITE Reveals New Brand Position and Visual Identity
BULBRITE unveils ”turn life on”, a new brand position rooted in the company-wide belief that light is so essential and so fundamental, it impacts every…
branding
ASLA Q3 Survey Results Show Decline in Billable Hours and New Work Inquiries
Economic conditions have softened for landscape architecture firms, according to the latest American Society of Landscape Architects’ Business Quarterly survey. During the third quarter of…
MI Windows and Doors Launches a Branding Campaign
MI Windows and Doors has launched a branding campaign which includes a new logo, tagline, literature and website. The company has a renewed focus on…
PPG Pittsburgh Paints and Devoe Paint Become One Brand
In an ongoing effort to better serve its long-valued customer base of independent retailers, PPG Architectural Coatings, a business of PPG Industries, launches the all-new…
Reed Construction Data Rebrands as CMD
Reed Construction Data, a provider of construction information in North America, has announced it is rebranding itself as CMD, a nod to the company’s original…
Wendy’s Updates Stores’ Exteriors with Aluminum Composite Material Panels
Beginning in 2012, Wendy’s corporate office rolled out an improved branding and image activation strategy geared toward updating the exterior of its stores across the…