TAMKO Building Products Inc. has launched a new logo for the Envision composite decking line, creating a different visual identity for the brand as it approaches its five year anniversary. The logo for TAMKO’s classic composite decking product, EverGrain, also received an update.
The updated Envision logo, with its blue accents and stylized “E” fashioned from four composite decking boards, represents a modern look for the Envision brand portfolio, while paying homage to the heritage of TAMKO’s composite decking line introduced nearly 20 years ago. As the look and application of composite decking continues to evolve, so does Envision.
Senior Director Decking for TAMKO, Brian Lowry, says, “Our objective is to achieve growth for TAMKO’s composite decking, so it made sense to update to a new Envision logo which brands our family of capped composite decking products. As we add new capped products, they will fall under the Envision family name.”
“The managerial alignment of TAMKO’s composite decking operation, adding my position as senior director decking and Matt Shaner as general sales manager decking, coupled with the updated logos, showcases the direction we are headed,” Lowry states.