Avery Dennison has introduced its Vela Dynamic Display System, which enables interior windows to be instantly transformed into privacy screens, erasable whiteboards or interactive displays. It works by placing a thin, transparent film over glass panes. When switched on, Vela offers transparency and clarity. When off, the technology transforms a glass pane into a frosted opaque surface to provide privacy. In retail environments, the technology can turn any window into a high-definition TV screen, allowing retailers to syndicate messages across multiple locations or broadcast store-specific advertisements and media-elevating customer engagement. The Vela film is designed with a Pressure Sensitive PS adhesive on one side for a wet application and a Scratch Resistant SR Coating on the other side to ensure scratch-free installation and maintenance. Available in custom shapes and sizes, Vela can be applied to any interior window.