TrueLook has revealed a new logo and look for its website, one more depictive of a business experiencing growth.
“We wanted a logo that reflects our technology, better conveys our professionalism, and presents a hardier face for the company,” says Ken Pittman, TrueLook chief marketing officer. “We selected a logo with a modern design, utilizing a symmetrical logo mark, and switched to all capital letters to help convey these attributes.”
The company has achieved gains, especially over the last seven years. They’ve quadrupled their workforce and become a recognized brand. TrueLook accomplished a 70 percent increase in revenue last year alone and is now saving 2 million images every week, with more than 300 million permanently saved images stored. That’s up 63 percent from the same time period last year.
The logo and website have both evolved over the years as the construction camera company has advanced in customers, revenue and technology. Last year they added integrated drone services, time-lapse upgrades, and ethernet-based cameras for indoor jobsites. The logo presents a professional face for its dynamic future.
For a look at the evolution of the logo, visit the TrueLook blog.