Universal Lighting Technologies Inc., a member of the Panasonic family of companies, has announced the addition of Steve DeBlasi as the director of distribution sales in the western U.S. and western Canada territory. In his role, DeBlasi will work to expand the channel and support growth of Universal’s LED lighting solutions.
“As a well-respected lighting industry veteran, we are thrilled to add Steve to our team of talented industry professionals,” says Joe Damiani, executive vice president of sales & marketing. “He brings extensive and diverse experience in distribution and ESCO sales with broad success working with key distribution and lighting contractors. His skills are a perfect match for our strategic objectives to expand LED market share and support our distribution partners.”
With more than 30 years of sales experience, DeBlasi has worked with a wide range of customer sets such as OEMs, consulting engineers, architects, distributors, agents, and end users. In past roles, DeBlasi has opened new markets, developed chain and distributor branch partners, worked with buyer groups and delivered results for a multitude of key accounts. Prior to joining Universal, he served as vice president of sales and marketing, business development manager and a regional sales manager in the lighting industry.
DeBlasi will maintain close relationships with agents, distributors, end users, electrical contractors, ESCO’s, LMC’s and lighting representative firms to grow distribution sales opportunities while providing strategic leadership to target success. His role will be based in California.